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Research Results of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development

In: Gamification and Consumer Engagement

Author

Listed:
  • Žaneta Piligrimienė

    (Kaunas University of Technology)

  • Agnė Gadeikienė

    (Kaunas University of Technology)

  • Rimantas Gatautis

    (Kaunas University of Technology)

  • Elena Vitkauskaitė

    (Kaunas University of Technology)

Abstract

Qualitative and quantitative research results are provided in this chapter. The aim of the qualitative research was to uncover game elements employed for gamification of activities of companies and find out what value for company is created by consumers engaged through gamification in value co-creation. The aim of the quantitative research was to reveal how consumers engage in company/brand value co-creation through gamified activities and what consumer value this generates.

Suggested Citation

  • Žaneta Piligrimienė & Agnė Gadeikienė & Rimantas Gatautis & Elena Vitkauskaitė, 2021. "Research Results of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development," Progress in IS, in: Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), Gamification and Consumer Engagement, edition 1, pages 129-172, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-54205-4_7
    DOI: 10.1007/978-3-030-54205-4_7
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