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Enhancing Product Configuration and Sales Processes with Extended Reality

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Anuja Hariharan

    (CAS Software AG)

  • Nico Pfaff

    (CAS Software AG)

  • Fabian Manz

    (CAS Software AG)

  • Fabian Raab

    (CAS Software AG)

  • Artur Felic

    (CAS Software AG)

  • Thomas Kozsir

    (CAS Software AG)

Abstract

The advent of extended reality (XR) technologies is opening new doors for augmenting customer experience and enhancing sales processes. XR is promising not only for enhancing new product visualizations, and supporting sales processes by fostering discussions, but also for placing an emotional and tangible connect to future product designs. In this paper, state of the art and challenges of XR-based group product configuration for industrial applications are discussed. A solution concept and prototype for virtual and augmented reality is presented, with group configuration features for collaboration. Evaluation concepts and design insights are drawn out.

Suggested Citation

  • Anuja Hariharan & Nico Pfaff & Fabian Manz & Fabian Raab & Artur Felic & Thomas Kozsir, 2020. "Enhancing Product Configuration and Sales Processes with Extended Reality," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck & Philipp A. Rauschnabel (ed.), Augmented Reality and Virtual Reality, pages 37-50, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-37869-1_4
    DOI: 10.1007/978-3-030-37869-1_4
    as

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