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Virtual Reality Becoming Part of Our Lives—Assessing Consumers’ Perceived Applicability of Virtual Reality Supported Tasks and a Critical Reflection on the Development

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Marc Herz

    (Kleinundpläcking GmbH)

  • Vanessa Rahe

    (Hochschule für Musik, Theater und Medien Hannover, Institut für Journalistik und Kommunikationsforschung)

Abstract

With virtual reality technology rapidly advancing, virtual reality glasses can be used for a growing number of tasks and thus become increasingly integrated in consumers’ lives. The present study reanalyzes an existing dataset from a quantitative study with 611 German consumers to assesses their perceived applicability of virtual reality glasses in various tasks. Further, this study identifies situations and explores the relationship of virtual reality tasks with attitudes and purchase intention of virtual reality glasses. Finally, the present paper offers a critical reflection on the increasing adoption of technology in our everyday lives from an ethical and sociological perspective and offers impulses for future research.

Suggested Citation

  • Marc Herz & Vanessa Rahe, 2020. "Virtual Reality Becoming Part of Our Lives—Assessing Consumers’ Perceived Applicability of Virtual Reality Supported Tasks and a Critical Reflection on the Development," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck & Philipp A. Rauschnabel (ed.), Augmented Reality and Virtual Reality, pages 113-122, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-37869-1_10
    DOI: 10.1007/978-3-030-37869-1_10
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