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B2C Digital Business Models: Connection

In: Digital Business Models

Author

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  • Bernd W. Wirtz

    (German University of Administrative Sciences)

Abstract

The connection business model addresses the access to the Internet or other networks and the provision of network platforms. While Sect. 7.1 presents general information about the connection business model, Sect. 7.2 deals with the different types of the connection business model. Following this, Sect. 7.3 describes the underlying value chain based on different core assets and competencies. Finally, Sect. 7.4 gives an example of a connection business model, presenting a case study of the professional network LinkedIn.

Suggested Citation

  • Bernd W. Wirtz, 2019. "B2C Digital Business Models: Connection," Progress in IS, in: Digital Business Models, chapter 0, pages 137-152, Springer.
  • Handle: RePEc:spr:prochp:978-3-030-13005-3_7
    DOI: 10.1007/978-3-030-13005-3_7
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    Cited by:

    1. Karami, Masoud & Baber, William W. & Ojala, Arto, 2022. "The effectual process of business model innovation for seizing opportunities in frontier markets," Technovation, Elsevier, vol. 117(C).

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