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Designing Valuable Augmented Reality Tourism Application Experiences

In: Augmented Reality and Virtual Reality

Author

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  • Eleanor E. Cranmer

    (Manchester Metropolitan University)

Abstract

Augmented Reality (AR) has gained increased popularity in the tourism sector, for its ability to create enhanced tourist experiences. This, coupled with the proliferation of technologies has increased pressure for tourism organisations design and add value to tourist experiences. Whilst much research attention has focused on the potential of AR, exploring areas such as adoption, acceptance and usability, there is a lack of research outlining guidelines for the design of valuable AR application tourist experiences. This study uses a small UNESCO recognised museum in the UK, to identify key value adding features for the effective design of AR tourism applications. Adopting a multi-stakeholder approach, fifty interviews were held with five stakeholder groups, revealing four AR design categories; visitor value, organisational value, stakeholder value, economic value. Findings identified these categories should be considered for the effective design and implementation of enhanced tourist experiences, bridging a gap in current research.

Suggested Citation

  • Eleanor E. Cranmer, 2019. "Designing Valuable Augmented Reality Tourism Application Experiences," Progress in IS, in: M. Claudia tom Dieck & Timothy Jung (ed.), Augmented Reality and Virtual Reality, pages 73-87, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-06246-0_6
    DOI: 10.1007/978-3-030-06246-0_6
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    Cited by:

    1. Faqih, Khaled M.S. & Jaradat, Mohammed-Issa Riad Mousa, 2021. "Integrating TTF and UTAUT2 theories to investigate the adoption of augmented reality technology in education: Perspective from a developing country," Technology in Society, Elsevier, vol. 67(C).

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