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The Use of Twitter In 2013 Italian Political Election

In: Social Media in Politics

Author

Listed:
  • Guido Fraia

    (Università IULM)

  • Maria Carlotta Missaglia

    (Università IULM)

Abstract

Since 2011, a considerable number of Italian politicians have started to use social media platforms, particularly Twitter, giving rise to a late Twitter Italian revolution in political communication. A specific research was developed to understand the concrete use of the new media and how politicians actually manage them. The study has analysed a sample of 41 politicians from the main electoral lists from September 2012 until April 27, 2013. Data collected have shown a mainly unidirectional and top-down use of Twitter that reproduces the traditional mass-mediatic logic of political communication.

Suggested Citation

  • Guido Fraia & Maria Carlotta Missaglia, 2014. "The Use of Twitter In 2013 Italian Political Election," Public Administration and Information Technology, in: Bogdan Pătruţ & Monica Pătruţ (ed.), Social Media in Politics, edition 127, chapter 0, pages 63-77, Springer.
    • Handle: RePEc:spr:paitcp:978-3-319-04666-2_5
    DOI: 10.1007/978-3-319-04666-2_5
    as

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