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Aldi and Lidl: From Germany to the Rest of the World

In: Internationalization of Business

Author

Listed:
  • Stefan Schmid

    (ESCP Europe Berlin)

  • Tobias Dauth

    (HHL Leipzig Graduate School of Management, Fraunhofer Center for International Management and Knowledge Economy)

  • Thomas Kotulla

    (ESCP Europe Berlin
    University of Applied Sciences Europe)

  • Fabienne Orban

    (HHL Leipzig Graduate School of Management)

Abstract

Within the retail industry, the grocery discount segment has grown in importance during the last decades. Aldi and Lidl are the two leading grocery discounters worldwide. The present case study outlines the internationalization of Aldi and Lidl. Not only market entry strategies but also target market and timing strategies as well as the standardization-differentiation controversy are addressed.

Suggested Citation

  • Stefan Schmid & Tobias Dauth & Thomas Kotulla & Fabienne Orban, 2018. "Aldi and Lidl: From Germany to the Rest of the World," MIR Series in International Business, in: Stefan Schmid (ed.), Internationalization of Business, pages 81-98, Springer.
    • Handle: RePEc:spr:mirchp:978-3-319-74089-8_4
    DOI: 10.1007/978-3-319-74089-8_4
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    Cited by:

    1. Andreas Heinrich Hengstermann & Mathias Jehling, 2023. "Understanding Private Preferences in Urban Development—Analysing Spatial Patterns of Food Discount Stores Locations in Switzerland," Sustainability, MDPI, vol. 15(7), pages 1-15, March.

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