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Escalation of Commitment in Internationalization Processes

In: Escalation of Commitment in Internationalization Processes

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  • Björn Röber

    (University of Stuttgart)

Abstract

Judgment and decision-making plays a significant role for the internationalization of firms. This concerns—first and foremost—two issues, which have been fittingly summarized by Peter Buckley and colleagues: Where should the international activity be located and how should it be controlled? Decisions concerning location choice as well as market entry mode have a defining influence on the success or the failure of the international venture. Hence, it is no exaggeration to argue that judgment and decision-making processes play a vital role in the context of the internationalization of firms.

Suggested Citation

  • Björn Röber, 2018. "Escalation of Commitment in Internationalization Processes," MIR Series in International Business, in: Escalation of Commitment in Internationalization Processes, chapter 0, pages 51-111, Springer.
    • Handle: RePEc:spr:mirchp:978-3-319-69102-2_3
    DOI: 10.1007/978-3-319-69102-2_3
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