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Business Online

In: How Digital Intelligence Drives Business Growth

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  • Wenya Yang

Abstract

After the digitalization of touchpoints is completed, various business modules need to be linked by these touchpoints to realize the real-time online business, from which the business mid-end is derived. That means all business data are aggregated and precipitated. Online orders from self-built malls, Tmall, Ele.me, and mini programs, and offline orders from offline specialty stores, convenience stores, department stores, and smart stores, generate separate data, which used to be fragmented and not unified.

Suggested Citation

  • Wenya Yang, 2023. "Business Online," Management for Professionals, in: Zhizhuan Business Research Institute (ed.), How Digital Intelligence Drives Business Growth, pages 239-254, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-4299-2_18
    DOI: 10.1007/978-981-99-4299-2_18
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