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GOFANS E-commerce: Make the Down Lighter, Make the Supply Chain Softer

In: Innovation of Digital Economy

Author

Listed:
  • Jianshan Sun

    (Hefei University of Technology)

  • Yezheng Liu

    (Hefei University of Technology)

  • Yuanchun Jiang

    (Hefei University of Technology)

Abstract

This case mainly describes the transformation of GOFANS e-commerce from a traditional clothing brand to a well-known e-commerce brand, to adapt to changes in the Internet environment and changes in consumer behavior, the company’s continuous exploration in the operation mode and supply chain management. From the creation of e-commerce channels to the recovery of all offline stores, the layout of “light” assets, making the down lighter; from the construction of talent teams to the construction of flexible supply chain systems; from supplier management, logistics and distribution system improvement to brand upgrading, and gradually established a flexible supply chain system of “multiple styles, small batches, and multiple batches”, making the supply chain more flexible.

Suggested Citation

  • Jianshan Sun & Yezheng Liu & Yuanchun Jiang, 2023. "GOFANS E-commerce: Make the Down Lighter, Make the Supply Chain Softer," Management for Professionals, in: Jianlin Zhang & Kezhen Ying & Kanliang Wang & Zhigang Fan & Ziyi Zhao (ed.), Innovation of Digital Economy, pages 443-454, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-1741-9_35
    DOI: 10.1007/978-981-99-1741-9_35
    as

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