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The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”

In: Innovation of Digital Economy

Author

Listed:
  • Zhan Li

    (Hangzhou Normal University)

  • Hao Zheng

    (Hangzhou Normal University)

Abstract

The update and iteration of Internet technology has stimulated the emergence of new business activities. Among them, the cross-border e-commerce platform for global consumers has achieved rapid development due to its convenient transaction and transcending time and space constraints. It has also become the choice of many merchants who intend to establish and expand cross-border business. This article takes the cross-border e-commerce platform AliExpress as the main research case, and elaborates on the relevant value chain links of AliExpress’s partnerships, cross-border logistics, customer service, marketing, cross-border payments and so on. Specific analysis of AliExpress’s enterprise value chain construction.

Suggested Citation

  • Zhan Li & Hao Zheng, 2023. "The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”," Management for Professionals, in: Jianlin Zhang & Kezhen Ying & Kanliang Wang & Zhigang Fan & Ziyi Zhao (ed.), Innovation of Digital Economy, pages 407-421, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-1741-9_32
    DOI: 10.1007/978-981-99-1741-9_32
    as

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