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SHEIN: How Does the Most Mysterious 10 Billion-Dollar Company in China Achieve Overseas Growth?

In: Innovation of Digital Economy

Author

Listed:
  • Yu Jin

    (Wenzhou Business College)

Abstract

Founded in 2008, the company established its own brand SHEIN in 2014, focusing on fast fashion women’s apparel and gradually expanding the category. As a global cross-border e-commerce stealth giant, it brings consumers a perfect shopping experience through the extreme cost performance of its products and real-time flexible supply chain advantages and refined operations. It has achieved high growth under the catalyst of the epidemic and become the largest independent station model fast fashion B2C cross-border e-commerce enterprise in the country, second only to Amazon Shopping in the global shopping center app download list. From 2017 to 2020, GMV grew from 1 billion to 65 billion, and exceeded 100 billion in 2021, and how did it subvert traditional fast fashion companies to achieve overseas growth?

Suggested Citation

  • Yu Jin, 2023. "SHEIN: How Does the Most Mysterious 10 Billion-Dollar Company in China Achieve Overseas Growth?," Management for Professionals, in: Jianlin Zhang & Kezhen Ying & Kanliang Wang & Zhigang Fan & Ziyi Zhao (ed.), Innovation of Digital Economy, pages 361-373, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-1741-9_29
    DOI: 10.1007/978-981-99-1741-9_29
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