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Pimax: How to Subvert VR Industry and Break Through Record of Kickstarter Crowdfunding

In: Innovation of Digital Economy

Author

Listed:
  • Hanmi Lin

    (Hangzhou Normal University Qiangjiang College)

  • Guichao Jin

    (Hangzhou Normal University Qiangjiang College)

  • Jianbo Weng

    (Hangzhou Normal University Qiangjiang College)

Abstract

As we all know, crowdfunding provides a good financing channel for many companies, especially startups, to develop new products, and also enables companies to gain some early loyal user support, so it has become the first choice for many startups. Pimax Xiaopai Technology focuses on breakthroughs in technical performance, seizes the competitive advantage of 8 K head display technology, and carefully operates the Kickstarter crowdfunding through online and offline channels. The crowdfunding of more than 4.23 million US dollars from users broke the 5-year-old crowdfunding record of Oculus, and was listed in the “2019 World Guinness Records”, becoming the project with the highest amount of VR crowdfunding in the world.

Suggested Citation

  • Hanmi Lin & Guichao Jin & Jianbo Weng, 2023. "Pimax: How to Subvert VR Industry and Break Through Record of Kickstarter Crowdfunding," Management for Professionals, in: Jianlin Zhang & Kezhen Ying & Kanliang Wang & Zhigang Fan & Ziyi Zhao (ed.), Innovation of Digital Economy, pages 335-345, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-1741-9_26
    DOI: 10.1007/978-981-99-1741-9_26
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    Keywords

    Pimax; Kickstarter; Crowdfunding; VR;
    All these keywords.

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