IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-981-99-1741-9_17.html
   My bibliography  Save this book chapter

POP Mart: How to Maximize IP Value in the Field of Art Toy?

In: Innovation of Digital Economy

Author

Listed:
  • Xiaoxia Sun

    (Wenzhou Business College)

  • Yu Jin

    (Wenzhou Business College)

  • Xiaoxin Huang

    (Wenzhou Business College)

Abstract

Pop Mart was established in 2010 and launched the first fashion toy blind box in 2016. As the pioneer of domestic art toy track, it has set off the trend of blind box sales, and gradually expanded into an IP operation platform company of the whole industrial chain. Pop Mart tamps the competitive barriers by deeply cultivating IP innovation and fan operation ability, and forms diversified liquidity through an integrated platform of IP precipitation, online and offline terminal retail and community interaction. Among them, IP reserve is the core “moat” of Pop mart, and how does Pop Mart maximize its IP value?

Suggested Citation

  • Xiaoxia Sun & Yu Jin & Xiaoxin Huang, 2023. "POP Mart: How to Maximize IP Value in the Field of Art Toy?," Management for Professionals, in: Jianlin Zhang & Kezhen Ying & Kanliang Wang & Zhigang Fan & Ziyi Zhao (ed.), Innovation of Digital Economy, pages 223-236, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-1741-9_17
    DOI: 10.1007/978-981-99-1741-9_17
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Pop Mart; IP value; Art toy;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-981-99-1741-9_17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.