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The Rapid Rise of Social E-commerce Pinduoduo—An Analysis of Its Business Model

In: Innovation of Digital Economy

Author

Listed:
  • Peiqiang Li

    (Hebei Normal University)

  • He Hu

    (Hebei Normal University)

Abstract

In the era of digital economy, the e-commerce industry is developing rapidly. As a dark horse under the social dividend in the mobile internet era, Pinduoduo went public in the United States only three years after its establishment, and its market value reached trillions only five years after its establishment. Based on this, this paper combs the relevant research on business model innovation by domestic and foreign scholars, and analyzes the development path of Pinduoduo’s business model based on relevant theories.

Suggested Citation

  • Peiqiang Li & He Hu, 2023. "The Rapid Rise of Social E-commerce Pinduoduo—An Analysis of Its Business Model," Management for Professionals, in: Jianlin Zhang & Kezhen Ying & Kanliang Wang & Zhigang Fan & Ziyi Zhao (ed.), Innovation of Digital Economy, pages 171-183, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-1741-9_14
    DOI: 10.1007/978-981-99-1741-9_14
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    Keywords

    Pinduoduo; Business model; Path;
    All these keywords.

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