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Can Digital Agriculture Realize the Sustainable Development of Rural E-commerce?

In: Innovation of Digital Economy

Author

Listed:
  • Xueyan Yang

    (Zhejiang A&F University)

  • Yueli Zhang

    (Zhejiang A&F University)

  • Lanying Li

    (Zhejiang A&F University)

Abstract

E-commerce of agricultural products is the earliest application of digital agriculture. In 2007, L County opened its first Taobao store. In the past 15 years, L County has developed into a nationally famous rural e-commerce demonstration county, forming a nationally famous nut e-commerce industry cluster, and driving the local economic development through the nut e-commerce industry. In this process, it also encountered the problems of coordinated development with the environment and industrial upgrading and transformation. Through the long-term follow-up investigation of local governments, enterprises and farmers, it is found that the digital application of pecan industry in L County can be divided into three stages, which has a positive and negative impact on economic development, ecological environment and social governance. So how to realize the sustainable development of rural e-commerce with the help of digital agriculture?

Suggested Citation

  • Xueyan Yang & Yueli Zhang & Lanying Li, 2023. "Can Digital Agriculture Realize the Sustainable Development of Rural E-commerce?," Management for Professionals, in: Jianlin Zhang & Kezhen Ying & Kanliang Wang & Zhigang Fan & Ziyi Zhao (ed.), Innovation of Digital Economy, pages 143-151, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-1741-9_11
    DOI: 10.1007/978-981-99-1741-9_11
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