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Lin Qingxuan: The Way to Survive in the Dark

In: Innovation of Digital Economy

Author

Listed:
  • Juan Tang

    (Nanjing University of Posts and Telecommunications)

  • Jingxian Liu

    (Nanjing University of Posts and Telecommunications)

  • Yanxi Chen

    (Nanjing University of Posts and Telecommunications)

  • Rui Xu

    (Nanjing University of Posts and Telecommunications)

Abstract

The sales of cosmetics industry was supposed to peak during the Spring Festival and Valentine's day. However, in early 2020, the number declined greatly during the COVID-19 pandemic, as cosmetics retailers were mainly offline. This case describes the process of how Shanghai local cosmetics brand Lin Qingxuan, who was blocked by the pandemic outbreak, rejuvenated after carrying out network marketing when the industry plummeted. This case inspires students to think about the methods and strategies of carrying out network marketing.

Suggested Citation

  • Juan Tang & Jingxian Liu & Yanxi Chen & Rui Xu, 2023. "Lin Qingxuan: The Way to Survive in the Dark," Management for Professionals, in: Jianlin Zhang & Kezhen Ying & Kanliang Wang & Zhigang Fan & Ziyi Zhao (ed.), Innovation of Digital Economy, pages 139-142, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-1741-9_10
    DOI: 10.1007/978-981-99-1741-9_10
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