IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-981-95-9430-6_3.html

Research Model and Hypothesis Development

In: AI and Consumer Interaction in Business

Author

Listed:
  • Feifei Yang

    (East China Normal University, Shanghai International School of Chief Technology Officer, Asia Europe Business School)

Abstract

This chapter presents the research model and hypothesis development for examining user-AI interactions in online shopping and social media contexts. Drawing on theories such as the stereotype content model, social response theory, and attribution theory, the researcher proposes hypotheses on the effects of recommendation types (AI versus human), AI communication styles (task-oriented versus social-oriented), AI humility traits (low versus high humility), and GAI humor (low versus high humor) on customer intention and behaviors. The following sections will detail the theoretical foundations, hypotheses, and the integrated research framework.

Suggested Citation

  • Feifei Yang, 2026. "Research Model and Hypothesis Development," Management for Professionals, in: AI and Consumer Interaction in Business, chapter 3, pages 45-70, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-95-9430-6_3
    DOI: 10.1007/978-981-95-9430-6_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-981-95-9430-6_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.