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Talent Is Changeable, Mission Remains: How the Butterfly Migration Principle Helps Businesses Achieve Long-Term Development

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  • Xinwei Cao

    (Jiangnan University)

Abstract

This chapter explores how businesses can cope with employee turnover to ensure long-term sustainable development, drawing from the migration phenomenon of South American butterflies. Although the butterfly migration spans generations, the direction and goal remain unchanged. This “intergenerational relay” model offers valuable insights for business management. First, companies should establish clear and long-term missions and visions to avoid losing direction due to individual changes. Second, companies need to build knowledge management systems to ensure the transfer of experience and wisdom to adapt to organizational changes and development. By de-emphasizing individual heroism, companies can reduce reliance on key figures and rely on a systematic management model and strong organizational intelligence to maintain stability. Ultimately, a strong corporate culture and clear strategic planning are key to achieving sustainable development, ensuring that businesses remain vibrant and competitive in an ever-changing market.

Suggested Citation

  • Xinwei Cao, 2025. "Talent Is Changeable, Mission Remains: How the Butterfly Migration Principle Helps Businesses Achieve Long-Term Development," Management for Professionals,, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-95-0545-6_5
    DOI: 10.1007/978-981-95-0545-6_5
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