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Viewing Business Growth Through “Barter”

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  • Xinwei Cao

    (Jiangnan University)

Abstract

This chapter explores the strategic thinking and practical applications of business growth in modern competition, illustrated through the classic case of Kyle MacDonald trading a paperclip for a house. By analyzing each of MacDonald’s trades, the chapter reveals the key roles that resource optimization, market insight, and social networks play in value growth. The chapter argues that a business’s success depends not only on product quality or market share growth but also on flexible strategic adjustments and efficient resource allocation. By integrating specific trade examples with modern business management concepts, the chapter summarizes the importance of strategic planning, execution, and adjustment, emphasizing the need for businesses to continuously optimize resources, seize opportunities, and ultimately achieve sustainable development.

Suggested Citation

  • Xinwei Cao, 2025. "Viewing Business Growth Through “Barter”," Management for Professionals,, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-95-0545-6_12
    DOI: 10.1007/978-981-95-0545-6_12
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