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Building a Marketing Intelligence System for New Retail Companies

In: Methodology for Digital Transformation

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  • Xiaodong Ma

    (Suzhou Guoyun Data Technology Co., Ltd.
    University of Science and Technology of China)

Abstract

New retail companies adhere to users’ principles, restructuring the interpretation of “People, Goods, and Scenarios” and providing brand new consumer products and services.

Suggested Citation

  • Xiaodong Ma, 2023. "Building a Marketing Intelligence System for New Retail Companies," Management for Professionals, in: Methodology for Digital Transformation, chapter 0, pages 313-322, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-19-9111-0_21
    DOI: 10.1007/978-981-19-9111-0_21
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