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Can Small Earthworms Bring Big Entrepreneurial Opportunities?

In: Casebook of Chinese Business Management

Author

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  • Daohai Zhang

    (Jiangsu University)

Abstract

Today, agricultural development faces soil hardening, excessive use of pesticides and fertilizers, and non-point source pollution caused by straw and livestock manure. The following case describes how Dr. Yueping Fa created a rural revitalization strategy to address practical needs, conducted product experiments and product development, and established a three-dimensional earthworm culture and green circular economic model for new agricultural industry development. This case offers readers a better understanding of the entrepreneurial process, and provide guidance on addressing practical needs, discovering entrepreneurial opportunities, and cultivating entrepreneurial thinking during the entrepreneurial process. Readers can explore the differentfactors influencing entrepreneurship, identify and evaluate entrepreneurial opportunity pathways. Those provide readers both theoretical and practical support for entrepreneurial opportunity, identification, and evaluation in the future.

Suggested Citation

  • Daohai Zhang, 2022. "Can Small Earthworms Bring Big Entrepreneurial Opportunities?," Management for Professionals, in: Mingyue Fan & Limin Wang & Dragana Ostic (ed.), Casebook of Chinese Business Management, pages 55-62, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-16-8074-8_6
    DOI: 10.1007/978-981-16-8074-8_6
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