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Chasing the Dream: Canwangda’s Journey of Cross-Border E-Commerce

In: Casebook of Chinese Business Management

Author

Listed:
  • Xin Li

    (Jiangsu University)

Abstract

This case describes the entrepreneurial process at Canwangda E-commerce Co., Ltd., (Canwangda) and how the founders Wang Li and Can Wang seized a market opportunity. It discusses entrepreneurial motivation, the actual elements required for entrepreneurial business implementation, the steps taken to maintain customer connections, and the entrepreneurial approach to scale expansion in cross-border e-commerce. This case provides a guide for readers on entrepreneurial motivation and opportunity development, entrepreneurial process and relationships, among other entrepreneurial key factors.

Suggested Citation

  • Xin Li, 2022. "Chasing the Dream: Canwangda’s Journey of Cross-Border E-Commerce," Management for Professionals, in: Mingyue Fan & Limin Wang & Dragana Ostic (ed.), Casebook of Chinese Business Management, pages 49-54, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-16-8074-8_5
    DOI: 10.1007/978-981-16-8074-8_5
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