IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-981-16-8074-8_4.html
   My bibliography  Save this book chapter

TikTok: How a Chinese Video Clip App Became a Popular and Successful Global Brand

In: Casebook of Chinese Business Management

Author

Listed:
  • Mingyue Fan

    (Jiangsu University)

  • Morrant Hemans

    (Jiangsu University)

Abstract

Since 2017, the video content entertainment industry has been on the rise. TikTok is a social media app that lets users watch, create, and share video clips. Users can create and share a 15-second video on any topic. TikTok has a separate app version specifically for the Chinese market, known as Douyin, which has over 300 million active monthly users. The new app’s logo is a combination of the Musical.ly app and the Duyin app logos. Since its launch, TikTok’s popularity has grown significantly. In October 2018, it held the global record for being the source of the most downloaded photo and video apps in the Apple store. This case highlights some significant factors that have contributed to TikTok’s popularity and other important aspects of this video-making-sharing app, now one of the most successful and fast-growing brands in the world.

Suggested Citation

  • Mingyue Fan & Morrant Hemans, 2022. "TikTok: How a Chinese Video Clip App Became a Popular and Successful Global Brand," Management for Professionals, in: Mingyue Fan & Limin Wang & Dragana Ostic (ed.), Casebook of Chinese Business Management, pages 33-45, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-16-8074-8_4
    DOI: 10.1007/978-981-16-8074-8_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-981-16-8074-8_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.