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Case IX: IBM’s Launch of Its Cognitive Business Strategy

In: Emerging Champions in the Digital Economy

Author

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  • Xiaoming Zhu

    (China Europe International Business School)

Abstract

According to the Q4 2015 financial report of IBM (International Business Machines Corporation), revenue for that quarter marked an 8.5% quarter-on-quarter decrease, making it the 15th consecutive quarter with a quarter-on-quarter decrease in revenue. According to the 2015 annual report, the combined annual revenue was $81.741 billion, down by 11.9% from the previous year, indicating the company’s annual revenue had been going downwards since 2012 (In 2012, IBM’s annual revenue was down by 2.3%).

Suggested Citation

  • Xiaoming Zhu, 2019. "Case IX: IBM’s Launch of Its Cognitive Business Strategy," Management for Professionals, in: Emerging Champions in the Digital Economy, pages 241-268, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-13-2628-8_11
    DOI: 10.1007/978-981-13-2628-8_11
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