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The Ten Principles Behind Great Customer Experiences

In: Marketing Wisdom

Author

Listed:
  • Matt Watkinson

    (Cass Business School)

Abstract

Life-changing events are not always obviously so. Eleven years ago, the man sitting next to me at work struck up a conversation about photography. Today we are best friends and business partners. A few years later he introduced me to a Danish woman at a restaurant in London. I am now that lovely lady’s husband.

Suggested Citation

  • Matt Watkinson, 2019. "The Ten Principles Behind Great Customer Experiences," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 101-114, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-10-7724-1_7
    DOI: 10.1007/978-981-10-7724-1_7
    as

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