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Strategy: Roadmap for Market Leadership

In: Competitive Advantage of Customer Centricity

Author

Listed:
  • Sathit Parniangtong

    (CMBT Strategy and Management Consulting)

Abstract

As hard as it is to create a competitive edge, everyone likes to win and some smarter organizations are finding new ways to do it. Call it passion or drive. Whatever it is, constantly trying to top a previous success is the hallmark of the most competitive companies in the increasingly competitive world of business. But what do we really know about winning? Why are some people so hungry to reach the top? Rupert Murdoch, CEO of News Corporation, puts it this way: “Competing is not about winning. It’s about making preparation, overcoming the fears to fail, and nurturing people to reach their highest potential. Winning is just simply the result.” He adds: “Competition is enjoyable. It’s the reason for being in business. You have to like to win. I have always liked to do more than my father and it drags me into many businesses. But maybe it is in my genes.” In a slightly different view, Xerox former CEO Anne Mulcahy says: “Competition gives you a focus. Lots of times you need a mission, a bull’s eye that keeps you focused, and competition can do that. A passion for winning when it’s focused on a strong competitor provides a lot of incentive and passion and pride for people.”

Suggested Citation

  • Sathit Parniangtong, 2017. "Strategy: Roadmap for Market Leadership," Management for Professionals, in: Competitive Advantage of Customer Centricity, chapter 2, pages 19-68, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-10-4442-7_2
    DOI: 10.1007/978-981-10-4442-7_2
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