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Introduction

In: Business Model Design Compass

Author

Listed:
  • JinHyo Joseph Yun

    (Tenured Researcher of DGIST and Professor of Open Innovation Academy of SOItmC)

Abstract

Here, I begin by discussing the requirements of open innovation, after which I start to develop our idea from the open innovation to the business model developing circle. Next, I discuss how to vitalize open innovation conceptually. Diverse strategies to motivate open innovation will be discussed following this. Third, we look into the locus of open innovation. I will find ways to combine the technology and the market from the locus of open innovation, that is, to say, forge a creative business model. Lastly, I will explain how to measure open innovation. I can understand the reality of open innovation and the business model from concrete measures.

Suggested Citation

  • JinHyo Joseph Yun, 2017. "Introduction," Management for Professionals, in: Business Model Design Compass, chapter 1, pages 3-14, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-10-4128-0_1
    DOI: 10.1007/978-981-10-4128-0_1
    as

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