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Case Studies of Flowing Streams

Author

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  • Sushil

    (Indian Institute of Technology Delhi)

Abstract

The steps of flowing stream strategy process (discussed in part IV) are supposed to be deployed in terms of the continuity and change of both the customer and enterprise factors. The case studies of General Motors (GM), Hero MotoCorp Limited (HML), Nokia Siemens Networks (NSN), and Mahindra & Mahindra (M&M), using this process, are presented in this chapter. These case studies are illustrative in nature to capture the nuances of the proposed methodology rather than presenting comprehensive strategies of these case organizations. Each case study presented here has some unique characteristics. The case study of GM is an application on the lines of IBM (presented as a running case study). This provides the case at one place to understand the process together. The case study of HML uses dynamic assessment of continuity and change forces, and alignment of strategies with strategic direction. The case study of NSN is a limited experimentation in the context of the case organization. The case study of M&M presents an application in the context of strategic innovation management.

Suggested Citation

  • Sushil, 2013. "Case Studies of Flowing Streams," Management for Professionals,, Springer.
    • Handle: RePEc:spr:mgmchp:978-81-322-0726-9_16
    DOI: 10.1007/978-81-322-0726-9_16
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