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Why the Future Belongs to Narratively Competent Organizations

In: Narrative Organizations

Author

Listed:
  • Christine Erlach

    (NARRATA Consult)

  • Michael Müller

    (Stuttgart Media University)

Abstract

A narratively competent organization knows the stories that are being told about it and acknowledges the significance of narrative structures for its identity, sense of meaning, values, knowledge, and forms of communication. Narratively competent organizations thus achieve a state of resonance with themselves and their environment. This is the prerequisite for becoming an agile, transformative, and sustainable organization.

Suggested Citation

  • Christine Erlach & Michael Müller, 2020. "Why the Future Belongs to Narratively Competent Organizations," Management for Professionals, in: Narrative Organizations, edition 1, pages 61-67, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-662-61421-1_4
    DOI: 10.1007/978-3-662-61421-1_4
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