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Working with Metaphors: Building Parallel Worlds

In: Narrative Organizations

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  • Karin Thier

    (NARRATA Consult)

Abstract

Metaphors make it possible to render even complex topics or emotions more accessible to an audience. Their potential may be employed as a narrative tool to increase the meaningfulness of a message or the ease with which listeners will remember it. Metaphors can serve many purposes, e.g., structuring information in presentations, reducing complexity, illustrating differing viewpoints, or supporting conflict management.

Suggested Citation

  • Karin Thier, 2020. "Working with Metaphors: Building Parallel Worlds," Management for Professionals, in: Narrative Organizations, edition 1, pages 179-186, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-662-61421-1_20
    DOI: 10.1007/978-3-662-61421-1_20
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