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Best Practices in Building a Digital Business Leadership

In: Digital Business Leadership

Author

Listed:
  • Ralf T. Kreutzer

    (Berlin School of Economics & Law)

  • Tim Neugebauer

    (DMK E-BUSINESS GmbH)

  • Annette Pattloch

    (Beuth University of Applied Sciences)

Abstract

In the search for the European Digital Business Leaders, we have identified companies that we believe are excellent in selected fields of action. Here, we do not claim to provide full representativity in terms of a possible population or scientific objectivity, but we want to give—with holistic representations—insight into Digital Business Leaders, how they organize themselves, how they define business and create value propositions for customers. In order to cover a bandwidth as broad as possible, we deliberately selected “digital native” and “digitally transformed” companies. In addition, these sample companies operate in both business-to-business and business-to-consumer markets.

Suggested Citation

  • Ralf T. Kreutzer & Tim Neugebauer & Annette Pattloch, 2018. "Best Practices in Building a Digital Business Leadership," Management for Professionals, in: Digital Business Leadership, chapter 4, pages 219-260, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-662-56548-3_4
    DOI: 10.1007/978-3-662-56548-3_4
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    Cited by:

    1. Deon Montasser & Ruslan Prijadi & Tengku Ezni Balqiah, 2023. "The Mediating Effect of IT-Enabled Dynamic Capabilities and Organizational Readiness on the Relationship Between Transformational Leadership and Digital Business Model Innovation: Evidence From Indone," SAGE Open, , vol. 13(2), pages 21582440231, June.

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