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Eight Areas of Action to Build a Digital Business Leadership

In: Digital Business Leadership

Author

Listed:
  • Ralf T. Kreutzer

    (Berlin School of Economics & Law)

  • Tim Neugebauer

    (DMK E-BUSINESS GmbH)

  • Annette Pattloch

    (Beuth University of Applied Sciences)

Abstract

The introductory chapter has shown that from a business perspective, we can perform digital transformation at different levels of intensity (see Fig. 1.7 ). The step towards a digital business, however, is only complete when the digitization covers the entire business model—indeed the entire company—and does not stop at the design of digital marketing activities. Only in this all-digital stage, the aim of establishing a Digital Business Leadership can be achieved. This requires the company to have a central idea about how the organization should look like in a fully digital world.

Suggested Citation

  • Ralf T. Kreutzer & Tim Neugebauer & Annette Pattloch, 2018. "Eight Areas of Action to Build a Digital Business Leadership," Management for Professionals, in: Digital Business Leadership, chapter 2, pages 43-196, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-662-56548-3_2
    DOI: 10.1007/978-3-662-56548-3_2
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    Cited by:

    1. Deon Montasser & Ruslan Prijadi & Tengku Ezni Balqiah, 2023. "The Mediating Effect of IT-Enabled Dynamic Capabilities and Organizational Readiness on the Relationship Between Transformational Leadership and Digital Business Model Innovation: Evidence From Indone," SAGE Open, , vol. 13(2), pages 21582440231, June.

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