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Areas of Application

In: Storytelling in Organizations

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  • Karin Thier

    (NARRATA Consult)

Abstract

This chapter introduces some of the most important areas of application which can benefit from the utilization of storytelling and learning histories. For example, storytelling for project debriefing (to document project experiences in a standardized way), storytelling for leaving experts (to preserve and document the experiences of employees who leave the organization), storytelling for the analysis of organizational culture (to uncover the real organizational culture in the eyes of the employees), storytelling in change processes (to develop a vision of the future that is shared by managers and employees). Answers are provided to questions such as: “How can storytelling be used?” and “What are the benefits of storytelling?” within a given, particular area of application.

Suggested Citation

  • Karin Thier, 2018. "Areas of Application," Management for Professionals, in: Storytelling in Organizations, chapter 4, pages 25-40, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-662-56383-0_4
    DOI: 10.1007/978-3-662-56383-0_4
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