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Love at First Click: Why Emotion Measurement Ensures the Economic Success of Online Services

In: Neuromarketing in Business

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  • André Weinreich

    (BSP Business & Law School)

Abstract

In this chapter, I would like to explain how you can use emotion measurement to make online services commercially successful and ensure sustainable economic success. In doing so, I will clarify the following questions: what are emotions anyway? What do emotions have to do with user-centered design? Why does the emotional impact of online services influence user behavior and economic success? What factors determine the emotional impact? How do you achieve a favorable emotional impact? Using emolyzr as an example, I will show how to apply neuroscientific methods to measure emotions in space and time and how you can use such emotion data to realize user-centered design.

Suggested Citation

  • André Weinreich, 2022. "Love at First Click: Why Emotion Measurement Ensures the Economic Success of Online Services," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 67-77, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-658-35185-4_6
    DOI: 10.1007/978-3-658-35185-4_6
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