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Multisensory Experiences in Digital Media

In: Neuromarketing in Business

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  • Thomas Heinrich Musiolik

    (Universität der Künste)

Abstract

See and hear on the Internet: sure! But also smell, taste, and touch? Yes, this is also possible if we use the findings of research into how our human brain works and how it processes, stores, and retrieves information.

Suggested Citation

  • Thomas Heinrich Musiolik, 2022. "Multisensory Experiences in Digital Media," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 1-13, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-658-35185-4_1
    DOI: 10.1007/978-3-658-35185-4_1
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