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Trade Show Intelligence

In: Exhibit Marketing and Trade Show Intelligence

Author

Listed:
  • Klaus Solberg Søilen

    (Halmstad University)

Abstract

Trade shows are primarily a knowledge sharing activity. In the 1980s and 1990s, when systematic research on trade shows began, the focus was mostly on sales and costs. The implications of the information age for the trade show profession first became a topic within the past 10 years (see e.g. Reychav 2009, Solberg Søilen 2010).

Suggested Citation

  • Klaus Solberg Søilen, 2013. "Trade Show Intelligence," Management for Professionals, in: Exhibit Marketing and Trade Show Intelligence, edition 127, chapter 6, pages 127-136, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-36793-9_6
    DOI: 10.1007/978-3-642-36793-9_6
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    Cited by:

    1. Marcin Gebarowski & Dariusz Siemieniako, 2015. "The trade show conversation in developing inter-organizational relationships on the example of retail Real Estate industry (Rozmowa targowa w rozwijaniu wiezi miedzyorganizacyjnych na przykladzie bran," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 13(50), pages 88-103.

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