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Booth Design and Marketing Materials

In: Exhibit Marketing and Trade Show Intelligence

Author

Listed:
  • Klaus Solberg Søilen

    (Halmstad University)

Abstract

A booth at a trade show is like a pop-up store, a temporary shopfront to attract special attention over a short time period. We can divide the booth market into standard or budget booths, and custom booths. Most of what we shall discuss in this chapter relates to the latter.

Suggested Citation

  • Klaus Solberg Søilen, 2013. "Booth Design and Marketing Materials," Management for Professionals, in: Exhibit Marketing and Trade Show Intelligence, edition 127, chapter 3, pages 81-107, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-36793-9_3
    DOI: 10.1007/978-3-642-36793-9_3
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