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Victory Is Decided from the Very Beginning: The Strategy Camp

In: Strategy Scout

Author

Listed:
  • Matthias Kolbusa

    (EXECUTIVE Consulting GmbH)

Abstract

At the beginning of every strategy is always an impulse, i.e. either a problem or an idea, e.g.: “How can our company continue to grow in future?”, “Are we still on the right path or do we need to correct our course?” or “How can we pull out of our present crisis?” The impetus often comes from outside of the company and is driven by the competition and market situation.

Suggested Citation

  • Matthias Kolbusa, 2013. "Victory Is Decided from the Very Beginning: The Strategy Camp," Management for Professionals, in: Strategy Scout, edition 127, chapter 2, pages 9-33, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-35986-6_2
    DOI: 10.1007/978-3-642-35986-6_2
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