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Introduction

In: Design Thinking Business Analysis

Author

Listed:
  • Thomas Frisendal

Abstract

This book is about a new validity-driven approach to business analysis. The approach uses design thinking and concept mapping, which work hand in hand to enable creative, new business concepts and processes. The focus is mostly on the business information side because that is where the long-lasting values of the business model(s) are kept.

Suggested Citation

  • Thomas Frisendal, 2012. "Introduction," Management for Professionals, in: Design Thinking Business Analysis, edition 127, chapter 1, pages 1-3, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-32844-2_1
    DOI: 10.1007/978-3-642-32844-2_1
    as

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