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Reputation in Relationships

In: Reputation Management

Author

Listed:
  • Kevin Money

    (Henley Business School)

  • Carola Hillenbrand

    (Henley Business School)

  • Steve Downing

    (Henley Business School)

Abstract

With their article on “Reputation in Relationships,” Money, Hillenbrand, and Downing respond to concerns with regard to existing measurement tools for corporate reputation. As topical issues concern stakeholder groups differently, and are likely to have varying levels of importance for different stakeholders, such insight gets lost in traditional rankings of reputation. The model introduced by Money, Hillenbrand, and Downing deals with these concerns and focuses on reputation in a particular stakeholder relationship. The application of structural equation modeling allows for prioritizing which aspects of reputation are likely to make the most impact on stakeholder behavior. With this approach, it is emphasized that reputation is not an end in itself. Rather, it aims at fostering favorable stakeholder behavior which can directly influence the financial performance of firms in terms of shareholder value. Therefore, the authors’ approach has the potential to be used as a tool by management to improve the performance of the firm.

Suggested Citation

  • Kevin Money & Carola Hillenbrand & Steve Downing, 2011. "Reputation in Relationships," Management for Professionals, in: Sabrina Helm & Kerstin Liehr-Gobbers & Christopher Storck (ed.), Reputation Management, pages 75-88, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-19266-1_8
    DOI: 10.1007/978-3-642-19266-1_8
    as

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