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Future Trends of Corporate Reputation Management

In: Reputation Management

Author

Listed:
  • Kerstin Liehr-Gobbers

    (Dusseldorf office of HERING SCHUPPENER)

  • Christopher Storck

    (Quadriga University)

Abstract

Liehr and Storck reveal a connection between corporate risk management, the need for management accounting, the challenges caused by social media, and the trend towards nonfinancial reporting. As reputational risks mostly derive from perception gaps, a consistent tracking of media and stakeholder analysis is crucial. The authors thus illustrate a new plea for implementing controlling processes. With the success of social media, communicators are facing another risk: they have to adapt to new rules of reputation building and to deal with stakeholder expectations. Liehr and Storck describe the transparent reporting of nonfinancial data (as described by Frank and Horst in article three) as one possible answer to these new developments.

Suggested Citation

  • Kerstin Liehr-Gobbers & Christopher Storck, 2011. "Future Trends of Corporate Reputation Management," Management for Professionals, in: Sabrina Helm & Kerstin Liehr-Gobbers & Christopher Storck (ed.), Reputation Management, pages 235-238, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-19266-1_22
    DOI: 10.1007/978-3-642-19266-1_22
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    Cited by:

    1. Wæraas, Arild & Dahle, Dag Yngve, 2020. "When reputation management is people management: Implications for employee voice," European Management Journal, Elsevier, vol. 38(2), pages 277-287.

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