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How Do You Market Your Product?

In: Start-up

Author

Listed:
  • Tom Harris

    (Hi Consulting)

Abstract

Marketing is the next topic. Marketing is defined as: The strategies employed across the entire process of designing your offering to meet the needs of the customers you want to sell to, and the mechanisms by which you promote it and finally deliver it to their satisfaction. As such is involves a great deal more than selling or promoting your product. We look at the product adoption lifecycle to understand the different behaviours of early adopter and majority markets and more importantly, how to progress your business through these groups. We then look at the risks involved with your business and how to identify the critical success factors that will ultimately determine the business’s future. The chapter concludes with a description of your marketing plan.

Suggested Citation

  • Tom Harris, 2019. "How Do You Market Your Product?," Management for Professionals, in: Start-up, edition 2, chapter 5, pages 53-67, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-94547-7_5
    DOI: 10.1007/978-3-319-94547-7_5
    as

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