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Modular Design and Platforms

In: Mastering Disruption and Innovation in Product Management

Author

Listed:
  • Christoph Fuchs

    (Siemens AG)

  • Franziska J. Golenhofen

    (Siemens AG)

Abstract

Henry Ford once famously announced that “any customer can have a car painted any color that he wants as long as it is black.” A century later, the global manufacturing environment has changed drastically. Customers are not just looking to buy a car, but want to have a car that meets their unique personal preferences! The trends of mass production in the 1900s and the mass customization in the 1980s have been succeeded by mass personalization. The next shift will probably be to move towards co-creation and empowering customers to take part in the product design process. In any case, customers nowadays have the power to push companies for unique and personalized products at mass-production prices.

Suggested Citation

  • Christoph Fuchs & Franziska J. Golenhofen, 2019. "Modular Design and Platforms," Management for Professionals, in: Mastering Disruption and Innovation in Product Management, chapter 7, pages 123-145, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-93512-6_7
    DOI: 10.1007/978-3-319-93512-6_7
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