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Disruptive Innovation

In: Mastering Disruption and Innovation in Product Management

Author

Listed:
  • Christoph Fuchs

    (Siemens AG)

  • Franziska J. Golenhofen

    (Siemens AG)

Abstract

Imagine the following: your customers love the products, services and performance you deliver, and your competitors are years behind you in terms of performance. You seem invincible, which sales numbers only seem to confirm because your company is breaking one growth record after the other. It truly seems that you are riding on a wave of continuous luck and success, with your teams over-performing and customers valuing your offering. There just truly are no signs anywhere that something could go wrong! Or at least you think so.

Suggested Citation

  • Christoph Fuchs & Franziska J. Golenhofen, 2019. "Disruptive Innovation," Management for Professionals, in: Mastering Disruption and Innovation in Product Management, chapter 2, pages 11-37, Springer.
  • Handle: RePEc:spr:mgmchp:978-3-319-93512-6_2
    DOI: 10.1007/978-3-319-93512-6_2
    as

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