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The Artificial Intelligence Challenge: How Telcos Can Obtain a Grand Prix for Insights Monetization

In: Future Telco

Author

Listed:
  • Frank Wisselink

    (Detecon International GmbH)

  • Dominik Schneider

    (Detecon International GmbH)

Abstract

Artificial Intelligence emerges in many households fueled by the physical speech assistants and other Internet of Things devices pushed by the Over The Top providers (OTT). After outrunning Telcos in the World Wide Web (WWW) the next race is on. This next challenge concerns a domain which was previously solely the domain of the Telco: the home and being more precisely, its residents. The OTTs would like to understand household members even better than by solely analyzing their behavior in the WWW. How should Telcos engage in this race and start well prepared having a fair chance of becoming a Grand Prix this time? Groundwork for strategical considerations incorporate the retention of trust in the Telco by the household members, a clear understanding of the principles of Monetization of AI and IoT and its associate business models. Since the OTTs are in pole position Telcos have to drive fast yet tactically act smart not to hit a curb stone.

Suggested Citation

  • Frank Wisselink & Dominik Schneider, 2019. "The Artificial Intelligence Challenge: How Telcos Can Obtain a Grand Prix for Insights Monetization," Management for Professionals, in: Peter Krüssel (ed.), Future Telco, pages 329-337, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-77724-5_29
    DOI: 10.1007/978-3-319-77724-5_29
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    Cited by:

    1. Muhammad Farooq & Valliappan Raju, 2019. "Impact of Over-the-Top (OTT) Services on the Telecom Companies in the Era of Transformative Marketing," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 20(2), pages 177-188, June.

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