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Principles of Strategy: Primer

In: Data Driven

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  • Jeremy David Curuksu

    (Amazon Web Services, Inc)

Abstract

A competitive strategy augments a corporate organization with inherent capabilities to sustain superior performance on a long-term basis [84]. Many strategy concepts exist and will be described in this chapter, with a special focus placed on practical matters such as key challenges and “programs” that can be used as roadmaps for implementation. Popular strategies include the five forces, the value chain , the product life cycle , disruptive innovation and blue ocean, to name a few. The reader is invited to consider these models as a simple aid to thinking about reality, since none of these theoretical concepts or authors thereof ever claim to describe the reality for any one particular circumstance. They claim to facilitate discussion and creativity over a wide range of concrete business issues. Armed with such tools, the consultant may examine whether his/her client does indeed enjoy a competitive advantage, and develop a winning strategy.

Suggested Citation

  • Jeremy David Curuksu, 2018. "Principles of Strategy: Primer," Management for Professionals, in: Data Driven, chapter 8, pages 129-152, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-70229-2_8
    DOI: 10.1007/978-3-319-70229-2_8
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