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Product Delivery Strategies

In: The Product Manager's Toolkit®

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  • Gabriel Steinhardt

Abstract

Every company claims it wants to deliver value to its customers, be profitable, and establish leadership in its core markets. Such assertions seem only natural and one would expect to be presented with a corresponding corporate strategy that supports such goals. However, closer inspection reveals that many companies often employ product delivery strategies that lead these companies far away from their business objectives. Corporate business goals and wants are relatively similar across diverse industries, but the methods they use to reach their goals vary greatly. This chapter explores these different approaches to product delivery strategies, known as technology-driven, sales-driven, and market-driven.

Suggested Citation

  • Gabriel Steinhardt, 2017. "Product Delivery Strategies," Management for Professionals, in: The Product Manager's Toolkit®, edition 2, chapter 0, pages 11-15, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-49998-7_3
    DOI: 10.1007/978-3-319-49998-7_3
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