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Introduction

In: The Product Manager's Toolkit®

Author

Listed:
  • Gabriel Steinhardt

Abstract

Product Management is an occupational domain which holds two professional disciplines: Product Planning and Product Marketing. This is because product functionality is built for the user via product planning and the product’s value is presented to the buyer via product marketing. A somewhat expanded interpretation would be to view product management as an occupational domain that is based on general management techniques which are focused on product planning and product marketing topics.

Suggested Citation

  • Gabriel Steinhardt, 2017. "Introduction," Management for Professionals, in: The Product Manager's Toolkit®, edition 2, chapter 0, pages 1-2, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-49998-7_1
    DOI: 10.1007/978-3-319-49998-7_1
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