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The Cloud in the Driver’s Seat

In: The Drivers of Digital Transformation

Author

Listed:
  • Guido Reinking

    (Guido Reinking Automotive Press GmbH)

Abstract

No other industry is changing as quickly as the auto industry. And nobody—apart from the IT and telecoms sector—is pushing harder toward the cloud. Automobile manufacturers and marketers are under great pressure to become mobility service providers. This change is being driven by trends such as the electrification of the drive train as well as the political and social pressures to make mobility as sustainable as possible. And for some time now, innovation in the industry has not come from the core areas of mechanical engineering, thermodynamics, chemistry or physics, but from electronics and software development. The German auto makers are aware of this. But are they doing anything about it?

Suggested Citation

  • Guido Reinking, 2017. "The Cloud in the Driver’s Seat," Management for Professionals, in: Ferri Abolhassan (ed.), The Drivers of Digital Transformation, chapter 5, pages 45-55, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-31824-0_5
    DOI: 10.1007/978-3-319-31824-0_5
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